My background sits at the intersection of revenue operations, GTM technology, product thinking, process design, Salesforce, and AI — the shared competency underneath every role I'm aligned with is understanding how revenue organizations, systems, technology, data, people, and process work together.
Designing how tools, data, and process connect across the revenue funnel.
Building the operating model a go-to-market motion actually runs on.
Configuring and maintaining the system of record so it reflects reality.
Translating business problems into scoped, buildable specs.
Selecting, implementing, and stitching together the sales stack.
Removing manual steps between systems that should talk to each other.
Reading pipeline and process data to find where the org is losing time or revenue.
Getting sales, marketing, product, and ops aligned on one system.
Applying AI where it removes real friction — not where it's trendy.
I understand how revenue organizations, systems, technology, data, people, and process work together — that competency shows up under different job titles.
Five roles across cybersecurity, financial technology, and enterprise SaaS — GTM systems ownership, vendor lifecycle management, product ownership, Salesforce optimization, and revenue analytics. The full role-by-role history lives on the career roadmap; below is proof of work from the Systems Lab, framed the same way a role history would be: problem, responsibility, system, impact.
Problem
An indie physical-product brand launching with no warm list, distribution system, or retail relationship.
Responsibility
Own go-to-market strategy and execution end to end, solo.
System / Action
Built pre-launch email sequencing, outreach playbook, DTC landing strategy, and pricing model.
Business Impact
Warm audience built before Day 1 — no paid acquisition required at launch. (Full results tracked in Case Study #0.)
Problem
Job searches run on volume, not fit — no signal on direction or standards.
Responsibility
Define the product logic and scoring model, then ship it.
System / Action
Built a resume + LinkedIn intake that scores roles across seven fit metrics and flags dealbreakers.
Business Impact
Live tool converting cold visitors into a qualified, opted-in list — qualitative signal that the scoring logic resonates with real job seekers.
Four live and in-development systems that demonstrate how I build — not just what I say I can do.
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The full interactive career roadmap is above — this is the same experience as a downloadable PDF.
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